Job Description

About K12 Coalition

K12 Coalition provides products and services that help K-12 schools and teachers achieve transformational learning outcomes. We tackle many of today’s toughest education challenges, including teacher recruitment and retention, student learning acceleration, ongoing teacher coaching and development, long-range strategic planning, and school equity audits. K12 Coalition came together when passionate educators with deep experience as teachers, school leaders, and high-level district administrators saw a genuine need for something better. Our divisions include iteach, Passage Preparation, Teaching Channel, Insight Education Group and Lavinia Group.

About iteach

iteach is a competency-based educator preparation program helping to fill the void the nation faces with the unprecedented teacher shortage. iteach enables paraprofessionals, substitute teachers, and others seeking to become teachers to get the affordable, time-saving education they need to become licensed. Our program combines the convenience of online learning with a full year of face-to-face mentorship during a teaching residency. Notably, iteach is the only non-university educator preparation program to achieve accreditation from the Council for Accreditation of Educator Preparation (CAEP).

About Passage Preparation

Passage Preparation has curated a network of experienced educators who have partnered with us to develop comprehensive courses that mirror the actual exam. The experiences in the course are designed to solidify candidates’ understanding of the content and increase their confidence. Our courses embed opportunities to practice formative assessments and summative assessments. We maintain engagement throughout the content with instructional activities that support mastery of complex concepts. We keep teachers at the center of our work, and because of that, we make sure that our courses are not only affordable but also a high-quality resource for licensure exams.

Location: While this role can be performed remotely, candidates based near our iteach office in Denton, TX, may have a logistical advantage due to proximity to the office and potential travel requirements.

Travel: For remote candidates, this role may require up to 15% travel to our Denton, TX office, where the iteach division is located, for in-person collaboration and team meetings. Additionally, occasional travel to our other K12 offices in Charlottesville, VA, and Eagan, MN may be needed for team offsites and broader company events. Travel will vary depending on business needs and team priorities.

The Opportunity

We are seeking an experienced, data-driven marketer to join the team. This role plays a key part in supporting customer engagement and growth for both iteach and Passage Preparation, two of K12 Coalition’s divisions, contributing directly to addressing the national teacher shortage. A critical aspect of this role is driving revenue growth by executing strategic marketing campaigns that directly impact our revenue goals for both divisions. The Marketing Manager will be responsible for driving awareness, generating leads, and executing multi-channel marketing campaigns across both divisions. While not directly managing others, this position will work closely with team members to ensure strategic goals are met.

This role reports to the Senior Director, Marketing and works in close collaboration with the Marketing Associate and Social Media and Content Marketing Associate.

What You’ll Do

Strategy & Collaboration

• Collaborate with the Senior Director of Marketing to execute marketing strategies and support revenue goals for both iteach and Passage Preparation.
• Partner with external agencies to ensure campaigns are aligned with strategic goals and optimized for success.

Campaign Management

• Manage and optimize the HubSpot CRM system, including designing and executing email marketing campaigns, lead scoring, and automated workflows.
• Support lead generation and customer acquisition efforts across digital channels, ensuring alignment with revenue targets.
• Assist with paid media programs and collaborate with external agencies on audience targeting, content development, campaign execution, and performance analysis.

Creative & Communications

• Develop creative briefs and define objectives/KPIs to align messaging with marketing channels.
• Provide marketing communications to field representatives to promote iteach’s certification program and support new state launches and public relations initiatives as needed.

Analysis & Reporting

• Analyze and report on the success of multi-channel marketing campaigns, offering actionable insights to internal teams.
• Stay current on marketing trends, technologies, and best practices to enhance campaign effectiveness.

Other Duties

• Support the team with additional tasks and responsibilities as needed to help meet evolving organizational goals and objectives.

Qualifications

• Bachelor’s degree in a related field.
• 5+ years of experience in consumer or inbound marketing, with a focus on digital marketing and project management.
• Experience collaborating with key stakeholders and external agencies to implement a data-driven approach for optimizing multi-channel campaigns, including paid social media and PPC, ensuring continuous improvement in performance and results.
• Proficiency with HubSpot or similar CRM platforms.
• Sound knowledge of marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and SEO platforms.
• Experience with basic website management (CMS platforms, HTML/CSS knowledge is a plus).
• Proven ability to communicate effectively with diverse audiences and tailor messaging to meet their specific needs.
• A deep understanding of educational environments, allowing you to craft messages that resonate with educators and their preferred ways of receiving information.

Who You Are

You take ownership and demonstrate initiative – You are a motivated team player and self-starter, ready to contribute to your team’s goals with a collaborative and solutions-oriented mindset.

You are data-driven – A collaborative team player who enjoys testing, experimenting, and drawing insights from data. You leverage your understanding of digital marketing, emerging trends, and consumer behavior to adapt and make informed decisions.

You are an effective communicator with the ability to build and sustain relationships – You communicate effectively, ensuring your ideas are accessible to diverse audiences, both verbally and in writing.

You are a self-motivated and skilled problem-solver – Both creative and analytical, you’re proactive, resourceful, and able to work independently. You adapt quickly to changing priorities and environments, continuously seeking solutions and improvements.

You are an agile project manager – You think and act strategically, demonstrating strong attention to detail and multitasking abilities. Highly organized, you manage projects effectively while responding to the business’s evolving needs.

Compensation Range

The compensation range for this position is $92,000 - $105,000.

Why Work with Us

We believe in supporting the whole employee by offering a comprehensive benefits package designed to meet diverse needs. Our full-time employee benefits include flexible time off, paid parental leave, comprehensive medical, dental, and vision insurance, and a 401(k) with company matching. We are committed to fostering a work environment that promotes both personal and professional well-being.

Our Selection Process

Our selection process typically includes an online application, short phone interview, hiring manager interview, candidate exercise, final interview and reference check.

Equal Employment Opportunity and Commitment to Diversity

At K12 Coalition, we are driven to build and sustain a culture of respect, belonging and inclusion. Our DEI committee includes team members across the company that drive grassroots change through affiliated team resource groups, unconscious bias training, and Equity Triads for continuous dialogue.

We operate with the deep belief that our world, our schools, and our team are made stronger by respecting, listening to, and amplifying the voices of the communities we serve and the world around us. Therefore, our curricular offerings, our work as a team, and our work with schools, reflect a diversity of perspectives, backgrounds, and experiences. We aspire to deliver services, products, and practices that are deeply rooted in equity for all children. We are committed to building a diverse team to contribute to this work.

We will extend equal employment opportunity to all applicants without regard to age, race, ethnicity, sex, religion, sexual orientation, gender identity, socioeconomic background, disability status, military affiliation, pregnancy or any other status protected under federal, state and local laws. We encourage all who share our mission to apply.

K12 Coalition will provide reasonable accommodations during the recruitment process. If you need additional accommodations or assistance, do not hesitate to contact our HR team directly at hr@k12coalition.com.

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