Job Description

Restaurant Marketing Director Job Description

The Restaurant Marketing Director (RMD) provides leadership for all marketing and public relations initiatives, including oversight and implementation of activities such as: general and interactive marketing, effective communications and branding, publications, and website.

With the continual growth and expansion of Chick-fil-A (CFA), it is critical that the mission of Chick-fil-A, its vision and values be represented in a unified voice and consistent manner. Therefore all publications, public correspondence, media-relations, promotional activities and community events shall be managed, directed, and approved by the RMD.

Restaurant Marketing Director Responsibilities

• Create a team atmosphere of creativity, risk taking, open dialog, honest feedback and fiscal responsibility
• Responsible for the development and implementation of a long-range marketing plan designed to enhance the visibility and reputation of CFA in our community
• Executing the marketing plan
• Building relationships within the community (distributing flyers/brochures at community events, distributing food and catering menus to local businesses, setting up cross-promotions and school programs, as well as involving Chick-fil-A in community-wide events, etc
• Understand and foster in-store Recipe for Service programs and to ensure all guests have a positive lasting experience.
• Identify, understand and translate key consumer insights, consumer trends, consumer research, and business developments to build strategies that ensures continued brand differentiation and short and long term consumer impact
• Develop network of contacts, resources and relationships to stay current on consumer and sales insights and trends
• -Develop short and long term views of the business and identify key elements needed to achieve success
• As needed manage content for marketing materials such as brochures, advertising, presentations and talking points
• Manage external vendors involved in marketing efforts.
• Tracking redemptions all offers
• Monitoring effectiveness of all promotions
• Analyze sales data, consumer buying data and consumer research to identify brand trends, strengths, issues, and opportunities
• Work with the Operations team to understand data’s insights and translate them into actionable marketing plans and strategies

Qualifications and Essential Abilities

• Degree in Marketing, Communications, Public Relations or Business Management preferred
• Strong creativity skills
• Proven Sales ability
• Strong organizational skills and experience supervising staff and/or volunteers.
• Preferred experience with public/media relations, written promotional materials and public speaking
• Ability to engage in a collaborative working style and a willingness to share in all aspects of growing the business
• Ability to generate ideas, implement programs and provide excellent follow-through.
• Ability to manage multiple projects, manage deadlines and meet performance requirements
• Excellent interpersonal and verbal communication skills
• Strong research and analytical skills
• Perform duties independently and in teams
• Proficient in iOS and Google Applications
• Proficient with Google Suite, Microsoft Office Suite, including PowerPoint, Word, Excel and Outlook

Chick-fil-A is one of the largest American fast food restaurant chains and the largest specializing in chicken sandwiches. The company is headquartered in College Park, Georgia. Chick-fil-A operates 2,836 restaurants, primarily in the United States.

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