Job Description

Location

Manhattan - Legal Aid Society Headquarters

Deadline is 3:00 PM EST for Date Listed

2024-11-20

Job Description

The Social Media Manager will implement and manage digital content strategy across our social media platforms. This includes creating and scheduling content, executing campaigns, and engaging with our audience. You will work closely with our Director of Digital Content and Engagement to bring strategic plans to life and ensure consistent, high-quality content delivery.

The person in this role will report to the Director of Digital Content and Engagement. They will partner with staff across the organization to develop innovative, platform-specific content strategies and track metrics, using key findings to inform our social media strategy.

ESSENTIAL DUTIES/RESPONSIBILITIES

Social Media Content

• Create and post engaging content across Facebook, Instagram, Twitter, Threads, LinkedIn, YouTube, and other relevant platforms
• Maintain and update a comprehensive content calendar to ensure timely and relevant posts
• Write compelling copy for posts, videos, and visuals that align with our brand voice
• Collaborate with video producers, graphic designers, and vendors to assist with campaign execution
• Monitor social media channels for trends and conversations to inform content creation
• Develop and execute an events promotion strategy
• Produce Instagram Lives at a cadence of four times a year
• Manage the distribution of organic multimedia campaigns
• Assist with video shoots and film/edit short-form video content

Stakeholder Engagement

• Collaborate with the media relations team, development department, and program units to align content with broader messaging
• Work with community partners and youth groups to create and manage content opportunities
• Provide social media training to organizational spokespeople, attorneys, and experts to elevate their visibility as Legal Aid leaders
• Attend interdepartmental meetings, take notes, and identify actionable items
• Work with a cohort of organizational leaders to build their digital brands and enact digital strategy
• Partner with youth group for annual content strategy development
• Signal boost partner content and identify collaboration opportunities

Data Analysis and Reporting

• Use analytics tools (e.g. Meta Business Manager, Google Analytics) to track social media performance
• Generate regular performance reports and provide insights for content optimization

Research

• Stay updated with social media trends and best practices
• Implement new ideas to enhance our social media presence
• Participate in continual professional development

Professional Development and other duties as assigned

• Participate in continuous professional development
• Continuously learn about forms of bias in the workplace and demonstrate affirmative behaviors that support an inclusive work environment
• Other duties as assigned

TRAINING AND QUALIFICATIONS

Required qualifications:

• Bachelor's degree in marketing, Communications, Journalism, or related field. Relevant certifications are a plus
• Minimum of 2 years of experience in social media management with a focus on content creation, copywriting, and day-to-day execution
• Proven ability to manage and grow social media channels
• Proficiency in social media platforms and tools (e.g., Meta Business Manager, Google Ads, Google Analytics)
• Excellent written and verbal communication skills, attention to detail, and creativity
• Availability to work nights and weekends as needed

Preferred qualifications:

• Experience in a mission-driven organization
• Familiarity with design-thinking and human-centered strategies
• Knowledge of graphic design principles and tools (e.g., Adobe Creative Suite)
• Understanding of SEO and content marketing as they relate to social media
• Passion for staying ahead of social media trends

REQUIRED DOCUMENTS

Please submit these documents as a single combined PDF when you apply via the LAS (Legal Aid Society) Recruitment Portal.

• Resume
• Cover Letter
• Work Samples/Portfolio

SALARY TRANSPARENCY

The posting reflects the range of potential salaries for the role. The specific salary offers will be dependent on candidate qualifications, including collectively bargained salary steps for unionized roles.

Salary Range/ Salary: $89,000 - $96,000

SALARY AND BENEFITS

The leadership of The Legal Aid Society believes in attracting and retaining exceptional talent committed to serving our clients. We offer a generous benefits package including health insurance, paid vacation, disability, and life insurance, and more. Salaries for our unionized jobs are governed by our Collective Bargaining Agreement. Please visit our Careers page for additional information. Salary and benefits information will be available to applicants, when and if, an offer is made.

HIGHER EDUCATION AND LOAN FORGIVENESS

The Legal Aid Society is a qualified employer for the purposes of the Public Service Loan Forgiveness. This position allows an employee to take advantage of PSLF and other State and Federal loan forgiveness programs.

Additionally, employees who are New York residents may be eligible for assistance from New York State to assist with loan repayments, depending on years of practice. To learn more, click the links below.

OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION

The leadership of The Legal Aid Society is committed to a work culture of zealous advocacy, respect, diversity and inclusion, client-oriented defense, access to justice and excellent representation. We are dedicated to building a strong professional relationship with each of our clients, to understanding their diverse circumstances, and to meeting their needs. Our ability to achieve these goals depends on the efforts of all of us.

WORK AUTHORIZATION

All applicants must be legally authorized to work in the United States for any employer without sponsorship for a work visa or permit. We are currently unable to sponsor employment visas or permits. (However, for citizens of Canada and Mexico, LAS will provide a letter documenting employment status that is needed to obtain a TN visa.)

HOW TO APPLY 


All applications must be completed online. We do not accept paper submissions. Please visit our Careers Page to review all current job postings, and instructions on the application process. For technical difficulties or questions regarding this posting, please email jobpostquestions@legal-aid.org .

As an Equal Employment Opportunity (EEO) Employer, The Legal Aid Society prohibits discriminatory employment actions against and treatment of its employees and applicants for employment based on actual or perceived race or color, size (including bone structure, body size, height, shape, and weight), religion or creed, alienage or citizenship status, sex (including pregnancy), national origin, age, sexual orientation, gender identity (one’s internal deeply-held sense of one’s gender which may be the same or different from one’s sex assigned at birth); gender expression (the representation of gender as expressed through, for example, one’s name, choice of pronouns, clothing, haircut, behavior, voice, or body characteristics; gender expression may not conform to traditional gender-based stereotypes assigned to specific gender identities), disability, marital status, relationship and family structure (including domestic partnerships, polyamorous families and individuals, chosen family, platonic co-parents, and multigenerational families), genetic information or predisposing genetic characteristics, military status, domestic violence victim status, arrest or pre-employment conviction record, credit history, unemployment status, caregiver status, salary history, or any other characteristic protected by law.

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