Job Description

Our client a communications agency with many offices is looking to hire a Senior Digital Media Specialist. The Senior Digital Media Specialist is responsible for planning executing and optimizing our digital media campaigns across various platforms. In this role you will play a critical role in enhancing the agencys clients online presence driving engagement and generating leads. This role requires a strategic thinker with a deep understanding and experience in programmatic advertising ad trafficking paid social campaigns streaming audio and video and email marketing as well as a firm understanding of digital marketing trends analytics reporting and best practices.

This is an inperson role for our clients Nashville office.

• Reports to: Vice President Channel Engagement

Qualifications

• Bachelors degree or higher
  
• 5 years of digital media experience involving media planning and buying campaign management optimization and reporting
  
• Proficiency in Google Ads Google Analytics Excel Google Docs PowerPoint and/or Keynote
• Experience with Tableau Looker Facebook Ads Manager and Programmatic Buying Platforms a plus
• Problemsolving skills and ability to respond and adapt to changing priorities
• Excellent organization skills
• Strong writing and communication skills
• Exceptional detail orientation and commitment to highquality work

Responsibilities

• Contribute to the development of strategic paid digital recommendations based on parameters such as goals target audience geography timing and budget
• Coordinate execute and analyze marketing campaigns on various digital platforms including but not limited to Facebook Adobe Google Bing Email Streaming Radio and other Programmatic DSPs
• Craft rationale for recommendations and format into presentations for internal and/or clientfacing purposes
• Work with Account Teams and Strategists to ensure client goals/objectives are clearly defined and ultimately achieved
• Build optimize and in collaboration with our analysts report meaningful results and deliver campaign performance insights
• Coordinate creative trafficking within internal digital ad platforms
• Effectively manage digital media budgets and assist with billing reconciliation

Remote Work :

No

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