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MARKETING MANAGER - COLLEGE

ABOUT YOU:

Step into an exciting role where you’ll support and drive the success of the College business! As the backbone of our marketing team, you’ll play a pivotal part in developing, implementing, and managing marketing strategies and initiatives.

YOU HAVE:

• Education. BA/BS degree or an equivalent combination of education and experience.
• Experience. 3 years+ of professional marketing experience, with a thorough understanding of both traditional and digital marketing elements and market research methods.
• Technical Skills. Solid computer skills, including proficiency in MS Office. Experience in collateral development, marketing communication, and content writing/editing with attention to detail.
• Analytical Skills. Excellent analytical abilities, with strong prioritization, organization, and project management skills.
• Communication Skills. Strong written and verbal communication skills, along with interpersonal skills that enable effective collaboration at all levels of the organization.
• Creativity and Adaptability. Willingness to learn, demonstrate creativity, and excel in a changing environment.
• Decision-Making and Independence. Good decision-making ability and a proven track record of working independently in a market-driven, collaborative team environment.
• Preferred. BA/BS in Business or Marketing and graphic design knowledge

YOU WILL:

• Drive Results. Ruthlessly pursue of buy rate improvement and revenue generation for the College business.
• Strategize and Implement. Work closely with the Marketing Manager on strategies and initiatives to grow the College business; implement all initiatives through completion (including ongoing analysis of what is working/what is not, management of on-the-fly adjustments).
• Lead and Coordinate. Provide a single point of contact for all related work on assigned projects, ensuring clear communication and execution.
• Champion the Consumer. Act as the voice of the consumer & customer always; seek and identify behavioral and revenue shifts for these core audiences.
• Collaborate Cross-Functionally. Work with all stakeholders including end users, sales, product, operations, finance, service, legal, creative, UX, marketing services etc. to execute and implement marketing strategies and plans.
• Analyze and Optimize. Participate in marketing and BU meetings to develop insights, align on strategic goals, track progress and analyze all moving parts of owned businesses.
• Problem Solve. Make recommendations and take action on the analysis and solutions of problems within owned businesses.
• Represent Leadership. Act as proxy for the Marketing Manager in business-related meetings if they are unable to attend, and provide updates on their behalf.
• Manage. Execution and coordination of College marketing plans to reach growth targets, and the execution and in-market launch of the new SMS channel, including content calendar management.
• Develop. Implement, and track marketing programs such as email, social media, digital campaigns, and print advertising. Also, create marketing materials like sales and product collateral while ensuring brand guidelines are met.
• Partner. With analytics counterparts to analyze and report on the performance and efficiency of campaigns, and collaborate with supply chain and creative production teams for efficient execution of print marketing collateral.
• Assist. In outbound or inbound marketing activities, such as content development, optimization, advertising, in-school experience planning, and analyzing marketing data to help shape future strategies.
• Conduct. Market research and trend analysis to identify new marketing opportunities.
• Manage. Strategic business initiatives to understand and grow the total College business, including leading data analysis, KPI capture, and weekly summary presentations to the Marketing Manager.
• Collaborate. On the development and execution of Jostens.com content pages and manage social media content for the product category in partnership with digital teams and agencies.
• Typical/expected % of overnight travel: <10%

LOVE WHERE YOU WORK:

• We care about your health. We offer competitive healthcare (health, dental, vision, coverage) in addition to voluntary benefits including home and car insurance, pet insurance, flexible spending account, amongst many more.
• We invest in your future. Our 401K plan has immediate vesting, so you can start saving for retirement right away.
• We believe in flexibility. We provide hybrid work options.
• We want you to unplug when needed. We believe in taking your time off without guilt and offer accrued paid time off and company paid holidays. *For Washington residents, you will receive 13 vacation days, 8 paid sick leave, 8 company paid holidays, and family paid leave.
• We care about your development. We support tuition reimbursement after 6 months of service.

APPLICATION DEADLINE: October 31, 2024

ABOUT US:

Celebrating over 125 years of business, Jostens has been a part of local communities, working with K-12 schools, colleges and universities, teams, and affiliation groups. Representatives from Jostens touch thousands of schools and groups every day, working to make a difference with products and services that recognize accomplishments and help people tell their stories. These products, along with resources for educators, yearbook curriculum and services to help motivate and inspire like Jostens Renaissance® and Commitment to Graduate (C2G) are all designed to contribute to a positive and rewarding school experience. As a household name and leading brand in our market, we are passionate about being the most trusted partner in celebrating moments that matter. We are a mid-size company with a small company feel, allowing us to move fast and explore innovative ideas.

Click on video link for an exclusive look into the Jostens experience!

ALL ABOUT PRODUCT:

Our Product team drives the ideation and development of a product offering that supports our consumers; educators, parents and students alike, in celebrating their achievement with pride. The team is comprised of several product categories including jewelry, stationery, graduation regalia, apparel, and celebratory accessories. This highly collaborative group works directly with Marketing, Sales, Digital & Operations in business decision-making and strategy decisions to support product introductions. Team members are expected to be immersed in consumer data, direct and indirect competitive landscape, and relevant product trends. We proudly manufacture a large majority of our products in the USA by Jostens owned and operated factories. The product team is the driver of the development process and decision making, whilst working side by side with our sourcing team to make the best purchasing and development decisions for the overall business. The success of our team is directly related to a culture of cross-team collaboration. Jostens allows for a hybrid work setting that focuses on creating professional and personal development. We can’t wait to show you what our Product Team has to offer at Jostens!

AMERICANS WITH DISABILITIES ACT (ADA):

Jostens is committed to the full inclusion of all qualified individuals. If reasonable accommodation is required to fully participate in the job application or interview process, or to perform the essential functions of the position, please reach out to our HR team at recruiter@jostens.com or (952) 830-3399.

Jostens is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

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