The Marketing Associate Assistant will implement the company's Social Media and Public Relations Strategies, by becoming a presence on the campus, developing brand awareness through multiple mediums, generating inbound traffic to the company website and social media platforms, and encouraging product adoption and student engagement. This role coordinates with the Marketing Manager to support their respective missions, ensuring consistency in voice and cultivating a social media referral network. The successful candidate will be an extremely talented, passionate, and detailed Marketer who will aid in the planning, development, generation and implementation of print and digital copy. Critical to the role is the ability to dive into detail in order to transform industry subject matter into humanly relevant messages that resonate with, engage, and educate a variety of audiences.
• Develop and Implement the Social Media and Public relations strategy, coordinating with the sales and marketing team across the campus to ensure its effectiveness by encouraging the adoption of relevant social media and PR techniques into the corporate culture and into all of the company's products and services. Target audiences include students, faculty, staff, and the local community.
• Manage social media and public relations campaigns and day-to-day activities. Duties include online advocacy and promotion, writing editorial content for a variety of communication platforms, community-outreach efforts, promotions, buildings local publication relationships, etc.
• Manage presence on social networking sites including Instagram, Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed.
• Manage a Blogger outreach program and build an active brand ambassador network to spread the word about the Company.
• Establish and monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on the effectiveness of campaigns in an effort to maximize results.
• Share feedback insights gained from social media monitoring with the Operations teams, to help them evolve their strategies in a timely fashion and demonstrate responsiveness to customer needs, and trends.
• Works with Marketing Coordinator to make daily updates to the Company Website including menu correctness, video content, and written content. Ensure everything is accurate and on point with our Company Message.
• Work with subject matter experts on a variety of topics and translate that information into captivating and concrete storytelling, enhancing brand awareness and engagement.
At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice.
• Public relations, Marketing Sales, Community Management experience.
• Exceptional Knowledge and skills in all social media.
• Strong organizational and collaborative skills.
• Ability to multitask projects while meeting demanding deadlines
• Strong Effective communication skills, adaptable, self-starter and strong organization skills.
• Proficient with all Microsoft Applications, and Search Engine Operations (SEO)
This role may have physical demands including, but not limited to, lifting, bending, pushing, pulling and/or extended walking and standing. This role may also require uniforms and/or usage of Personal Protective equipment (PPE).
Bachelors preferred
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