Job Description

Company Overview HQTS Group Ltd. is one of Asia’s oldest and largest quality control organizations providing services to companies buying and manufacturing products in Asia. With a young and dynamic workforce of more than 2500 people, operating in over 40 countries, HQTS is a respected international company with significant opportunities for growth in many regions worldwide. Description and Responsibilities We are seeking a hands-on Digital Marketing Manager (SEO & PPC) to lead and optimise our PPC and organic strategies. Your primary goal will be to improve our SEO rankings, oversee PPC campaigns, generate more qualified leads, and manage costs effectively. In this role, you'll collaborate with regional marketing managers and internal stakeholders to shape and implement digital strategies that align with our business objectives. You will be responsible for optimising our website content and PPC campaigns to improve our online visibility and lead generation. Responsibilities As the Digital Marketing Manager, you will be responsible for:

1. SEO Strategy Development: Lead and execute SEO strategies aligned with company goals, target audience, and brand identity.
2. PPC Campaign Management: Create, manage, and optimise PPC campaigns across various platforms (e.g., Google Ads, Bing Ad) to generate qualified leads and control costs effectively.
3. A/B Testing: Implement and manage A/B testing for PPC ads to improve conversion rates and campaign effectiveness.
4. SEO Content Optimisation: Improve website content, blogs, and other digital assets to improve SEO rankings and online visibility.
5. Ad Copywriting: Create compelling ad copy and design that aligns with brand messaging and engages target audiences.
6. Tracking and Reporting: Help implement and manage tracking systems to measure the effectiveness of digital marketing campaigns, providing regular reports and actionable insights.
7. Market Research: Stay informed about industry trends, market insights, and competitor analysis to inform and improve SEO and PPC strategies.

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